Stay and play in Sydney’s biggest backyard
Western Sydney Parklands
Client
Western Sydney Parklands
Deliverables
Social strategy and management
Content
Design
Video production
Media strategy and media relations
Media buying
SEM
Does Western Sydney spring to mind when thinking about your next holiday destination?
Unlikely. But with 2020 forcing Sydneysiders to find getaway destinations close to home, and open spaces, activities for the kids and a change of scenery high on the agenda, it was time for Western Sydney Parklands to shine.
Our job was to drive awareness of the Parklands’ diverse visitor experiences and cement its role in the western Sydney visitor economy.
We created a suite of content to highlight the region’s best attractions, including a campaign promo video ‘10 Ways To Play That Will Make You Want to Stay’. We used a combination of earned and paid media, social and SEM to target our different audiences with information and inspiration most relevant to them.
The three week campaign delivered +11 million touchpoints, driving +15,000 people to the Stay & Play campaign website and exceeding all campaign expectations.
“If you’re not from that part of the world, if you’re not from Sydney’s west, you can have a rip-roaring time there as a family.”
Chris Smith, 2GB
Content
Social
