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Making medieval mainstream

Ku-ring-gai Municipal Council

Making medieval mainstream

Client

Ku-ring-gai Municipal Council

Deliverables

Branding
Website
E-commerce
Social
Email marketing
Content creation
Media relations
Talent management
Issues management

Ku-ring-gai Council added a new event to its calendar – the St Ives Medieval Faire. Our job was to get people there.

Steeped in history, the Faire would be an immersive celebration of medieval times, complete with real life solid lance jousting on horseback. Our job has been to promote the Faire and grow ticket sales year on year.

But medieval things aren’t everyone’s cup of tea. How do we capture the attention of a broad, modern Australian audience for a niche event?

Embrace our country’s love of sport and bring jousting back from the Middle Ages. With medieval shows like Game of Thrones dominating popular culture and sport entrenched in the Aussie way of life, Bite brought the Faire’s hero characters– the jousters – to life and established them as the focal point of the communications program.

We secured the first live broadcast of solid lance jousting on Fox Sports, delivered extensive national and international media coverage and created a digital ecosystem that drove ticket sales for more than 10,000 visitors to the Faire each year.

St Ives logo

Design

Australian Mushrooms and Miguel Maestre

Media

Australian Mushrooms and Miguel Maestre
St Ives Socials

Social

St Ives Socials

Digital

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Australian Mushrooms Event
ST Ives
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