Headline to be updated here

This will be the introduction sentence for Australian Cherries. Please update.

The following will also need to be updated starting from scratch, we developed a fully integrated three-year communications strategy that laid the foundations for a full-scale campaign across multiple touch points. Encompassing earned and paid media, social (LinkedIn, Instagram and Facebook), email marketing and SEM, the strategy was designed to grow with ANP as it progressed with new scientific research and built its reputation within several industries.

We worked with experts to navigate complex and sometimes incomplete scientific data to create a scientific research summary report on lemon myrtle. We established social and digital channels, and a delivered a detailed content strategy to tell the story of lemon myrtle, including its history, its benefits and its commercial applications.

The campaign delivered a 70% increase in subscribers to ANP’s database and more than 46,000 clicks to ANP’s website throughout its first 12 months, building a warm audience of potential customers and delivering leads that the sales team were then able to convert.